Khronos Joins Punch! to Form Global Leader in ABM and Sales Development

LONDON, [5 August 2024] – Punch!, a leading UK-based sales development agency, today announced its acquisition of Khronos, a US-based account-based marketing (ABM) and outsourced sales development firm. This strategic move instantly triples Punch!’s US operations and positions the company as a formidable player in the global sales development market.

Kenny Andersen, part of the senior leadership at Khronos, expressed his enthusiasm for the merger: “I am extremely excited about the merging of Khronos and Punch! and what it means for us and our clients. By integrating Punch!’s proven outbound sales capabilities with Khronos’ expertise in account-based marketing programs, we’re creating a unique solution for B2B sales and marketing organisations. This will allow us to deliver more effective outreach and achieve better results for global go-to-market initiatives. We look forward to the opportunities this brings, benefiting our clients with enhanced capabilities and offering new growth prospects for our employees.”

• Immediate tripling of Punch!’s US business operations
• Integration of Khronos’ priority engine technology into Punch!’s service offerings
• Expansion of services for both companies’ existing client bases across EMEA and US markets
• Formation of a senior leadership team in the US will be headed by Kenny Andersen as the Managing Director of US.

The merger, which has been in discussion since an initial meeting between Snider and Khronos’ original founder at a 2018 marketing conference, demonstrates the power of long-term networking in the B2B space.

As the integration process unfolds, Punch! aims to roll out Khronos’ priority engine service to the EMEA region, further strengthening its position in the global sales development market.

For more information, please contact: Marita van der Merwe.
[marita.vandermerwe@punchb2b.com]

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